新闻与文摘

美国的公司正在迅速地认识到 —— 多语言网站是增加收入、培养消费者忠诚度最经济有效的方法之一。


“这个网站看上去棒极了– 如此准确的内容翻译以及与MotionPoint之间如此简单的合作方式给每个人都留下了深刻的印象。”

Garrett Mathews
网络营销经理
Crutchfield Corp.

Motionpoint推出联邦政府消费者法令网站的西班牙语版

2005年10月18日

即时发布
2005年10月18日
联系人:Bridgette King,MotionPoint公关经理
(954) 937-9616
bking@motionpoint.com

TRANSMOTION® TECHNOLOGY HELPS FEDERAL CITIZEN INFORMATION CENTER OFFER MULTI-LINGUAL ACCESS TO GENERAL BUYING TIPS, WAYS TO RESOLVE MARKETPLACE PROBLEMS, AND OTHER RESOURCES

COCONUT CREEK, FL (October 18, 2005) — MotionPoint Corporation, a provider of multi-lingual consumer communication services for government and online business operations, announced today that the Federal Citizen Information Center, an office of the U.S. General Services Administration, has launched its Government Consumer Action web site www.consumeraction.gov in Spanish using MotionPoint's TransMotion technology for rapid and cost-effective translation.

Consumers simply click on the "En Español" link to access information in Spanish about Hurricane Katrina assistance, advice on steps to take when shopping for goods or services, along with warnings on what to watch out for when shopping for cars, credit and home improvements. Information is also available on how to solve consumer problems, as well as addresses, telephone numbers, and links to websites to file consumer complaints with consumer organizations, corporations, trade associations, BBBs and government agencies at the city, county, state and Federal level.

United States Census figures show the nation's 35.3 million Hispanics represented 12.5 percent of the U.S. population in 2000, and they are expected to account for approximately 25 percent of the total by 2050. Figures from the U.S. Bureau of Economic Analysis show that Hispanic purchasing power has surged to nearly $700 billion and is projected to reach as much as $1 trillion by 2010. That is nearly three times the total U.S. rate of disposable income. The Hispanic population is out-performing the general population by nearly every economic growth measurement, so reaching out to them is becoming more and more important.

"Government organizations that don't currently offer Spanish versions of their web sites or offer very limited content of their sites in Spanish are quickly realizing that must change," said Will Fleming, chief executive officer of MotionPoint. "We offer them the ability to launch a fully translated site in one or more additional languages in as little as 60 days and for pennies on the dollar of what it could cost their internal IT departments."

MotionPoint was able to provide the Federal Citizen Information Center with a fundamentally different approach to website translation by combining best-of-class professional human translations with proprietary software tools that remove any upfront IT development and integration. No parallel site is needed and there are no ongoing maintenance headaches, because MotionPoint's proprietary tools dynamically keep the Spanish language site in sync with its English counterpart (including text, translatable images, alt tags, meta tags, etc.). Perhaps the greatest advantage of utilizing this unique approach is there is no ongoing maintenance required by the Center's IT department. 工作人员可以继续象往常一样监控和更新英文版网站,而MotionPoint会维护西班牙文网站。

"The demographic landscape of our country is changing, and traditionally government organizations haven't done as good a job as they need to in reaching everyone," added Fleming. "So we are very pleased to be working with the Federal Citizen Information Center to help them reach out to consumers and have their web site reflect the diversity of the population at large."

关于Motionpoint 公司
MotionPoint公司是一家技术公司,专门为零售商、政府电子商务机构及其它机构的在线业务提供广泛的多语种消费者通讯服务。 The company serves U.S. based and international clients from its headquarters in South Florida. For more information about MotionPoint and its TransMotion® technology, please visit www.motionpoint.com.


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MotionPoint 和TransMotion 均为MotionPoint公司的商标。 此处所提及的所有其他产品与服务的名称均为其各自所属公司之商标。

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