简介

Successfully serving online customers in global markets takes more than mere translation, writes MotionPoint EVP Craig Witt in “The Marketing Insider” column at MediaPost. It also requires fluency in a market’s culture nuances.

This means using locally-relevant translations called localizations and understanding a market’s buying habits—including its preferred payment platforms, Witt wrote.

Witt provided additional insights in the article, including:

• Understanding the importance of mobile in global markets, and translating your content for this mission-critical channel
• Providing an authentic, fully immersive localized website experience, including translated graphics and PDFs
• Ensuring that messaging and content are “in sync” across all global websites and languages

Read the full story at MediaPost.