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“Mobile-first” product browsing isn’t going away—but savvy retailers can use this digital trend to incentivize consumers to shop in brick-and-mortar stores, says Charles Whiteman at RetailNext.

Connecting with customers on their devices of choice is a wise move, says Whiteman, MotionPoint's SVP of Client Services. Amazingly, 25% of American consumers buy products on their mobile devices while shopping in a brick-and-mortar store.

In addition to providing product and pricing information, smartphones deliver powerful tools to drive consumers to stores.

“By providing a localized mobile experience that includes a Find A Store functionality, your company can easily direct these shoppers to regional brick-and-mortar stores—which will boost sales there, too,” he writes.

Learn more about how clever retailers are wooing mobile-first consumers, and three other digital trends, at RetailNext.