简介

Many tech-savvy, mobile-first customers in emerging markets are not partial to company websites, instead flocking to virtual marketplaces hosted by third parties, writes MotionPoint EVP Craig Witt in a column for Multichannel Merchant.

Witt presents insights to help companies who plan to expand into new geographies get it right, including:

• Analyses of China, South Korea, and the Middle East
• Insight into how customers shop via social media
• The importance of localization

Get the full story—and analysis—at Multichannel Merchant.