简介

In a column for MarTech Advisor, MotionPoint EVP Craig Witt advises international businesses that global customers respond to content personalized for them.

According to Witt, it’s become increasingly clear that global customers crave in-language, culturally-relevant digital experiences—and technology plays a critical role in localizing that digital content.

Witt shares his thoughts on ways global brands can support localization efforts with technology, such as:

• Cutting-edge digital translation solutions
• Mobile-first best practices
• Localized VR experiences

Get more inspiration for your 2019 global expansion plan at MarTech Advisor.