全渠道是服务于说西班牙语的西班牙裔消费者的制胜策略

对于许多零售商而言,美国西班牙裔市场往往依然是一个尚未打开、服务匮乏的市场。阅读新发布的电子书,了解如何吸引这些消费者。

MotionPoint的图标
MotionPoint

2016年11月30日

阅读需2分钟

Leading businesses are investing more and more into serving U.S. Hispanics in their languages of choice, on their devices of choice. This often, ahem, translates into translated Spanish-language omnichannel experiences: websites, smartphone apps, digital discounts and much more.

Localizing product and promotional content the right way isn't free, but thanks to proven technologies, it's far more affordable and easier to deploy than in years past. And it's a smart and future-proof investment: Spanish-speaking U.S. Hispanics are poised to embrace omnichannel shopping more than other American demographics.

Learn why in our latest free e-book, Market Close-Up: U.S. Hispanics and Omnichannel.

In it, you’ll discover the compelling business case for serving Hispanics with Spanish-language content, and how their status as “mobile power users” can empower savvy businesses to engage and serve these already-interested consumers.

Companies that wisely invest in engaging the Hispanic market through omnichannel efforts-and create robust, in-language online destinations for them to visit-don't just woo increasingly influential and affluent U.S. Spanish speakers. 他们还能吸引美国以外地区的客户并增加营收。

Learn more about the U.S. Hispanic opportunity, and how you can maximize your company’s retail reach, by downloading our free e-book today:

最后更新日期:2016年11月30日
MotionPoint的图标
MotionPoint

阅读需2分钟