通过本地化客户体验构建信任并提高营收

对于当今的数字业务而言,客户体验并非“可有可无”,而是至关重要,我们的执行副总裁写道。

MotionPoint的图标
MotionPoint

2019年3月18日

阅读需1分钟
Craig Witt
Craig Witt

Your international customers want websites that are easy to navigate, deliver the content they want to find, and allow them to conduct business in their preferred language, says EVP Craig Witt in an article for MarTech Advisor.

But without the right approach to localization, the size and technical complexity of website translation projects can lead to a disjointed UX that erodes brand trust.

Witt offers insights for fully supporting a localized customer journey, including:

  • Publishing customized content and offers highlighting local holidays, traditions or seasonal activities
  • Localizing visual content, including images, video captions, interactive applications and PDFs
  • Reducing friction at checkout with localized currency, contact information and payment options

Get more tips at MarTech Advisor.

最后更新日期:2019年3月18日
MotionPoint的图标
MotionPoint

阅读需1分钟