Developing a Transnational Strategy to Increase Global Reach
Learn what a transnational strategy is and how to develop one to successfully expand to global markets.
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Building an Authentic and Effective Brand Localization Strategy
Discover how to create a powerful brand localization strategy that seamlessly adapts your brand identity, messaging, and customer experience for global success.
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Mobile App Localization: Your Gateway to Global Audiences
Understand the ins and outs of mobile app localization in the ever-changing translation technology industry.
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What is Back Translation and Its Importance
Learn about the process of back translation and the advantages of using back translation to improve translation accuracy and localization.
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Common Challenges of English to Spanish Translation
Translating English to Spanish is more complex than it may seem. Although there are solutions that can expedite more simple translations, the quickest solutions are rarely accurate. Learn more about the challenges of English to Spanish translation.
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Technology Overview for Mobile App Translation
Learn how enterprise companies use technology to achieve seamless mobile app translation, which is essential in increasing market share and revenue on Android & iOS smartphones and tablets.
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Top 8 Best Multilingual Marketing Solutions
Global marketing requires knowledge of international markets and linguistic and cultural nuances. Find out how the top website multilingual marketing tools can help you succeed.
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English as the U.S. Language Doesn’t Revoke the Need for Translation
Discover why website translation remains essential, even with English as the official language of the U.S. Learn how multilingual strategies can boost conversions, improve user experience, and help businesses expand their market reach.
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Why Tariffs Will Be Good for Multilingual Content Marketing
Discover how tariffs can drive demand for multilingual content marketing, encouraging businesses to localize their messaging, strengthen regional market penetration, and increase global competitiveness.
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Standardization vs. Customization: Finding the Balance (Part 2)
Discover how to strategically balance standardization and customization in digital marketing to effectively engage global customers.
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Standardization vs. Customization: Finding the Balance (Part 1)
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A Multidomestic Strategy: The Key to Global Expansion
Multidomestic strategies take local cultures, preferences, and behaviors into account in order to make international expansion successful.
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How to Create a Sustainable New Market Expansion Plan
Learn what a market expansion strategy is and how to create one that takes full advantage of international markets.
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Globalization vs. Localization: The Differences and Benefits
Learn about the differences between globalization and localization and how focusing on both can position your business to succeed in an increasingly connected global business environment.
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Advertising Translation: A Complete Guide to Multilingual Ads
Translating your advertisements can open your business up to a new market, increase your CVR and lower CPCs. Learn more about advertising translation here.
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