Nathan Lucas is a web developer who enjoys bringing to life the ideas and concepts of the marketing and sales team. If they can dream it, he can build it. When he's not working, he enjoys being a husband and father, adventures in the great outdoors, fitness, and art!
Our guest contributor—who has built over 50 branded businesses in 25 countries as a P&G and Pillsbury exec—offers straight talk about the future of e-commerce.