MotionPoint的图标

MotionPoint

2016年5月17日

时装电商消费者观察


MotionPoint高管利用独家数据展示季节性变化如何对全球市场的电子商务产生影响。

MotionPoint的图标

MotionPoint

2016年5月17日

Having a nuanced understanding of a global market’s culture, geography and climate can mean the difference between success and failure for fashion e-retailers, Charles Whiteman recently wrote in Sourcing Journal.

Being fluent in a market's seasonality is especially important, explained Whiteman, MotionPoint's SVP of Client Services. By cleverly adapting localized website content, promotions and product stock, e-retailers can serve these new consumers in resonant, authentic ways. This increases customer trust and conversions.

In the article, Whiteman shared consumer and seasonality insights into several thriving e-commerce markets, including Germany, France and Russia.

One such insight: "Germans seem to love low-cost winter accessories, like scarves," Whiteman wrote. "By actively promoting these products, particularly during the check-out process, a fashion e-tailer can see an overall lift in order values."

Read the full story at Sourcing Journal.

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