MotionPoint的图标

MotionPoint

2016年5月17日

奢侈品零售商终于步入电商时代


互联网和新兴全球市场是奢侈品牌取得成功的关键,MotionPoint一位高管写道。

MotionPoint的图标

MotionPoint

2016年5月17日

Rapid evolution is finally happening in the luxury retail sector, writes Charles Whiteman in a recent post at RetailNext. Traditionally gunshy of e-commerce, luxury brands are now embracing the sales channel—and are achieving great success.

"A new generation of global luxury customers has emerged," wrote Whiteman, MotionPoint's SVP of Client Services. "They're younger, digital-savvy, and don't have the same entrenched retail expectations of past shoppers. ... As a result, about six in 10 high-end brands now sell via the web; the luxury e-commerce sector is growing faster than many other e-retail sectors."

As luxury brands expand their e-commerce endeavors, emerging markets present especially compelling opportunities: they're underserved, have growing economies (and appetites for luxury goods), and ever-increasing Internet penetration rates. That's an ideal recipe for luxury e-commerce, Whiteman wrote.

Whiteman shared four ideal emerging markets in the article. Read more at RetailNext.

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