ZAG Interactive is a digital agency specializing in website strategy, design, development, marketing and hosting for banks and credit unions across the United States.
With over a decade of experience leading ZAG’s growth, Michelle Brown, Vice President of Sales & Marketing, oversees new business and strategic marketing initiatives that help financial institutions stay ahead in an evolving digital landscape and better attract, convert, and service visitors. As part of this work, ZAG partners with MotionPoint to offer clients a more modern and scalable approach to multilingual website experiences.
挑战
Many of ZAG's clients serve multilingual and multicultural communities. Their clients' websites need to provide seamless access to financial information for all audiences.
"We primarily work with banks and credit unions; many of whom have diverse audiences they're supporting. Translated content helps provide a more relevant and targeted solution to help these audiences navigate financial solutions," Brown said.
With over a decade of experience leading ZAG's growth, Michelle Brown, Vice President of Sales & Marketing, oversees new business and strategic marketing initiatives that help financial institutions stay ahead in an evolving digital landscape and better attract, convert, and service visitors. As part of this work, ZAG partners with MotionPoint to offer clients a more modern and scalable approach to multilingual website experiences.
解决方案
ZAG Interactive partners with MotionPoint to streamline and modernize the localization process for its financial clients. MotionPoint's technology automates content detection, translation, and publishing directly within ZAG's supported CMS platforms (Kentico & Umbraco), eliminating manual workflows and significantly reducing time-to-market and cost for multilingual content.
“MotionPoint easily integrates with our CMS’, is easy to learn and provides flexibility that our clients demand,” Brown said.
Beyond operational efficiency, the partnership expands ZAG's service portfolio by enabling enterprise-grade translation and localization as part of its digital strategy offering, positioning the agency to win more business and support multilingual needs confidently at scale. By combining MotionPoint's adaptive translation technology with ZAG's digital expertise, the partnership empowers banks and credit unions to strengthen competitive advantage, accelerate customer acquisition, and deliver high-quality, compliant multilingual experiences across every digital touchpoint while maintaining brand consistency and speed to market.